(PRWEB UK) 2 October 2012

Stoptober, launched by the Department of Health is set to take place for 28 days in October, and is being backed by Cancer Research UK and The British Heart Foundation. Using television and radio adverts, the campaign aims to encourage as many UK residents as possible to take up the challenge. Currently, tobacco smoking is still the biggest cause of premature death in the country, claiming more than 100,000 lives each year, and health minister, Norman Lamb, claims that an estimated