Smokers Achieve Best Quit Smoking Success Rate with Napa Valley Smoke-Free Life Program, According to Recent Research Study

St. Helena, CA (PRWEB) November 18, 2013

Smokers who participated in the St. Helena Center for a Smoke-Free Life residential stop-smoking program in Napa Valley have a 57% success rate after one year. Results of the Smoke-Free Life program research study, conducted by John E. Hodgkin, M.D., medical director of the program, and colleagues, were published in the September 2013 issue of the prestigious Mayo Clinic Proceedings journal (1), a publication of the Mayo Foundation for Medical Education and Research. The latest edition of Treating Tobacco Use and Dependence, Clinical Practice Guideline, published in 2008, reported success rates of 12.7% to 36.5% (see Table) for various strategies and medications (2). A recent study reported a 6 month success rate of 21.1% with the use of an e-cigarette (3). With no treatment (4), i.e. no medication or counseling, 95 to 97% of those trying to stop smoking relapse within one year!

Since 1969, the St. Helena Center for a Smoke-Free Life program has helped thousands of individuals. The program offers comprehensive individualized, intensive tobacco dependence treatment. The use of medications to suppress nicotine withdrawal symptoms is tailored to each individual. Participants in the program receive information on nutrition, stress management, sleep habits, spirituality and exercise with the intent to create a supportive environment when they complete the residential program and return home.

“The proper use of medications can greatly increase success rates,” stated Dr. John E. Hodgkin. “In addition, the tobacco-free environment our residential program provides, along with behavioral counseling, education and support, allows individuals to focus on their success. A residential smoking cessation program should be considered for those who have been unsuccessful in achieving tobacco abstinence despite serious attempts at quitting.”

Of the participants using the nicotine patch, 75.8% used more than the standard beginning nicotine patch dose of one 21mg. patch per day. The subgroup of those who used a combination of nicotine patch, bupropion, and short-acting nicotine medication achieved a non-smoking outcome at 12 months of 63.9%.

The study was the latest published by Dr. John E. Hodgkin. He has published over 200 journal articles and book chapters and is the lead editor of the foremost clinical textbook, Pulmonary Rehabilitation: Guidelines to Success (fourth edition, Mosby, 2009). Dr. Hodgkin received the Outstanding Clinician of the Year Award from the California Thoracic Society in 2007 and Physician of the Year Adventist Health Award in 2012.

For more information on the St. Helena Center for a Smoke-Free Life program, please call 800.358.9195 or visit

Table: Stop Smoking Success Rates*

St. Helena Smoke-Free Life Program (1) – 57.0%

One nicotine patch (> 14 weeks) + short-acting nicotine² – 36.5%

Varenidine (2) – 33.2%

One nicotine patch + Bupropion (2) – 28.9%

One nicotine product (usual dose) (2) – 19.0-26.7%

Bupropion (2) – 24.2%

Medication + Counseling (2) – 22.1%

E-cigarettes (3) – 21.1%

Counseling with no medications – 14.6%

Telephone quitline (2) – 12.7%

No help (2) – 3-5%

*All success rates listed are based on 7-day point prevalence (“no smoking, not one puff” in the previous 7 days) at six months, except for the St. Helena Smoke-Free Life Program which is at one year.


1. Hodgkin JE, Sachs DPL, Swan GE, Jack LM, Titus BL, Waldron SJS, Sachs BL, Brigham J.

Outcomes from a patient-centered residential treatment plan for tobacco dependence.

Mayo Clin Proc 2013; 88: 970-976.

2. Fiore MC, Jaén CR, Baker TB, et al.

Treating Tobacco Use and Dependence: 2008 Update.

Clinical Practice Guideline. Rockville, MD:

U.S. Department of Health and Human Services.

Public Health Service. May 2008.

3. Bullen C, Howe C, Laugesen M, et al.

Electronic cigarettes for smoking cessation: a randomized controlled trial.

Lancet 2013; published online Sept 7

4. Hughes JR, Keely J, Naud S.

Shape of the relapse curve and long-term abstinence among untreated smokers.

Addiction 2004; 99: 29-38.


St. Helena Hospital is part of Adventist Health, a faith-based, not-for-profit integrated health care delivery system serving communities in California, Hawaii, Oregon and Washington. Our workforce of 28,900 includes more than 21,200 employees; 4,500 medical staff physicians; and 3,200 volunteers. Founded on Seventh-day Adventist health values, Adventist Health provides compassionate care in 19 hospitals, more than 170 clinics (hospital-based, rural health and physician clinics), 14 home care agencies, six hospice agencies and four joint-venture retirement centers. We invite you to visit for more information.

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The Brand Behind The Bold and Provocative Ad Campaign ‘We Love Smokers’

New York, NY (PRWEB) March 04, 2015

Smokers across America are the target of a highly creative, breakthrough marketing campaign called ‘We Love Smokers’ from Aqua-Tine, the new brand that helps you manage your cravings for tobacco.

“It’s important to establish a clear point of view for your brand and be true to it. Our idea, ‘We Love Smokers’ elevates the Aqua-Tine brand, gives it an iconic, provocative, leadership point of view. We created a bold tone of voice that is also genuinely thoughtful to ensure we engage our audience. ‘We Love Smokers’ proclaims that we should not shame smokers or look down at them or make them feel bad. Rather we want to give them a big compassionate, non-judgmental hug right as the craving hits,” says Scott Goodson, Founder of StrawberryFrog. “There’s a lot of tobacco alternatives out there like Electric Cigarettes but none that will love you the way this brand does.”                

Aqua-Tine, which has no harmful toxins or carcinogens, is also announcing it has appointed StrawberryFrog New York as its advertising partner. The appointment follows a decision by the management of Aqua-Tine to develop the brand in light of the advances made by the business in developing its retail and digital offer. The appointment covers branding and marketing campaign in social media and digital platforms and in innovation platforms.        

“Scott Goodson and his agency StrawberryFrog have a world class reputation for strategy, creativity and social media, and we feel their appointment will add real drive to our marketing campaign. We needed a bold idea to break through to people. With all the innovation in the sector with alternatives to cigarettes and tobacco, the excitement and opportunity we see for the Aqua-Tine business going forward we felt a disruptive approach was needed in our advertising,” said Aqua-Tine CEO Walker Grant. “StrawberryFrog did original research that showed us how many women out there want to control their tobacco cravings, women around children, on airplanes, in the office and at other social events. ‘We Love Smokers’ is designed to connect with them and offer a simple yet clever way to buy Aqua-Tine on WeLoveSmokers.Net ”        

“If you’re a smoker you’re addicted to nicotine. The ‘We Love Smokers’ campaign empathizes with people rather than judging them, while presenting you with an alternative to control your cravings. We aim to build a unique connection with our target audience of smokers, especially female smokers who are looking for a cleaner, homeopathic, non-toxic way to stop their cigarette cravings in front of children, at work or on an airplane, says Liz Scordato, Business Lead at StrawberryFrog said. “We are thrilled with this appointment as we get to work with great people on an important brand and help them in their ambition to be the number one in way to reduce cravings for smoking.”        

Tyler Matthews of Aqua-Tine says: “We are really excited about this marketing movement. “We love smokers” is a long-term brand idea that will connect with our audience quickly. If you’re a smoker you can relate to the judgmental stares. You know what it’s like, you’re a smoker, visiting a family with children and the cravings set in. Aqua-Tine is a better alternative. It’s all about less shame and more gain. StrawberryFrog understood this through innovative research, a disruptive strategy and brilliant creative.”        

About Aqua-Tine:     

For smokers who want to control their cravings for cigarettes, you can buy Aqua-tine on Aqua-tine has only 3 ingredients and gives you more control of what put in your body. It can be purchased at or Aqua-tine has fewer ingredients than e-cigarettes and other nicotine replacements on the market. Aqua-tine is against the carcinogens, toxins, and other unnecessary harmful ingredients related to E-cigarette and vapor.         

About StrawberryFrog:

StrawberryFrog was founded by Karin Drakenberg and Scott Goodson in 1999 as the world’s first movement marketing agency. Based on Madison Avenue, in New York City, StrawberryFrog is known for its movement campaigns for Jim Beam, Sabra, Google, Heineken and Emirates Airlines.        

Further information:    

Tyler Mathews

Phone: 334.799.6176

Email: tam(at)aqua-tine(dot)com

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